Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career as a yoga instructor. A few short years later, the landscape has changed drastically. The pandemic drove a surge of online (digital) yoga, which likely won't change anytime soon. Teachers also face broad cultural shifts, social changes, and an evolving environmental crisis. To succeed they'll need to know how to carve out a business and teach yoga skillfully in this new world. This expanded new edition will help readers:
- build a loyal student base
- plan dynamic and engaging classes, including compelling digital yoga content
- optimize their personal practice
- become more financially stable
- maintain a marketing plan and develop a unique brand
- use social media effectively
- inspire even more students to embrace yoga
- teach yoga to inspire creative action in a troubled world
